«Sustainable development is development
that meets the needs of the present
without compromising the ability of future
generations to meet their own needs»
[Brundtland report, 1987]

This definition highlights an ethical instance, we can
no longer ignore, even though we work in
communication design where involvement
in environmental awareness may seem marginal.

Frush is well-aware of this responsibility and avoids
considering it as a marketing opportunity connected
to a fad. We believe in this challenge for the future,
in our private life as in our work.

So we set up a new complex and comprehensive design
approach, life-cycle design, open to the interaction
of other professionists (eg. philosophers, musicians,
scientists, teachers).