«Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs» [Brundtland report, 1987]

This definition highlights an ethical instance, we can no longer ignore, even though we work in communication design where involvement in environmental awareness may seem marginal.

Frush is well-aware of this responsibility and avoids considering it as a marketing opportunity connected to a fad. We believe in this challenge for the future, in our private life as in our work.

So we set up a new complex and comprehensive design approach, life-cycle design, open to the interaction of other professionists (eg. philosophers, musicians, scientists, teachers).

Consider the whole life cycle design and the environmental footprint of the project. Durability and quality are the main goals.

Use renewable energy. Reduce its use during design phase and in the connected activities.

Reduce waste carefully selecting the most effective medium, format and material. Simplify and avoid frills (eg. in packaging). Give things a new use and when it’s not possible use recycled, certified and eco-friendly materials.

Work with local suppliers, to reduce transport impact. Co-operate with similar minded suppliers.

Find alternative and smart solutions to respond the client needs. Sustainable design can save money and resources.

Meet and co-operate with others professionals, to reach new creative solutions.

Explain clients, colleagues and suppliers the sustainable values. Let the projects tell their sustainable story to involve the end users.

c/o Palazzo dei Pittori
Viale Milton 47,
50139 Florence – IT
+39 320 2184731
Giuditta Valentina Gentile